Question 5: How did you attract/address your audience?

As our audience is mainly made up of British 15-24 year olds, an audience that would want to be entertained as well as identify with the storyline of/themes in our film, so it was important we had codes that appealed to that audience demographic and also similar of that teen comedy genre. This is because our audience has so many of these types of films targeted at them all the time so have become discerning of teen comedies and have specific expectations of them that we have to reach to appeal to them.

Multicultural cast and North London setting used to address the British audience

 (because the different ethnicities and cultures in a British society is represented 

and London is the capital of Britain so should be a relate-able area to them). 

Youthful audience address and attracted through the characterisation of a 

teenage society since they live and function in it everyday in their schools.

However I'm going to focus on how we used the "Uses and Gratifications theory" to attract our audience as you will see in more detail.
Please full screen prezi to view properly and feel free to click on any pictures/videos to view them as bigger images (in full screen).

We also made a survey in order to get audience feedback on the final outcome of our film opening, to which you can find the results below; this helped us decide if we had succeeded in attracting our audience like we intended to. On the whole I think our results prove it a success.



To answer our survey we used a random selection of people, with 21% of all the people asked Male and 79% Female, 78% 15-24 year olds, 6% 24-30 year olds and 16% 30+. Meaning that we were able to appeal more to our target audience of 15-24 year olds than any other age group and that our theory of our film relating to even older audiences due to the nostalgic elements and relate-able storyline. However it does also mean that our audiences are skewed more to females rather than an equal gender balance of appeal. 57.9% of our people who took our survey identified the films genre as teen drama, while 42.1% correctly identified it as teen comedy. It's important to point out all other film genres were ignored by them leading us to believe that our representation of a teen comedy genre was pretty well done as all of our audience correctly identified it as being a 'teen' film.

Above is an interview/discussion of feedback with a sample of my target audience who have watched my film opening. It's interesting where they debate whether the use of a male protagonist means that our film would therefore be more skewed to attracting male audiences, even though we did purposely intend to use a male protagonist to break the convention of most teen comedies which have female protagonists. I agree with the idea proposed in their debate that just because there is a male protagonist does not mean that it's skewed more towards males. There have been many films where females have been attracted because of the male protagonist (if they're a good looking/funny character etc.) although they've not been addressed.