Our primary audience will be:
Fans of coming of age/ teen comedy and indie type films
Films of these genres that we researched, all have a similar storyline to our proposed film. Focusing on fans of the comedy genre, specifically, will widen our primary target audience because comedy fans are people of all ages, nationality and gender. This is because it is human nature to laugh and provides an audience pleasure. Our secondary audience will be:
British young adults (aged 15-24 specifically) of both male and female.
The age group is inspired from the fan base of the films displayed. Although with "Easy A" our TA is British instead of American and with" The Inbetweeners" our TA is slightly younger due to the fact we aren't planning to have such crude comedy in our film like in theirs.
Our tertiary audience will be:
Males and females over the age of 24
Our film has the potential to reach older audiences because of how it will be set in a school, depicts the stereotypical social groups one would see in any other high school and tells the story of someone trying to fit in with the crowd and in the process discover themselves (who they are as a person). This is a very relatable storyline to even those who are not in education anymore,because a large majority of the population has gone through "school" and know what it's like.
References: http://www.imdb.com/title/tt0377092/reviews
http://www.alternatetakes.co.uk/?2007,10,182
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