Question 3: What kind of media institution might distribute your media product and why?

'EGA Productions' (we made this name up)
operating under 'Zodiac Media'- Production studio
Universal Pictures UK- Distributor

Universal Pictures UK 

Evidence of why we're utilizing
online marketing, because teenagers
 are ardent users of "(web) technology" 

Our film opening, although an independently made film, can appeal to mainstream audiences because it has themes that can make it a highly appealing conventional teen comedy film. therefore it's suitable to be distributed by a major film company like Universal.

We felt that Universal Pictures had the resources to efficiently fund the distribution on a wide level, had a UK office which helps it tailor to the UK market better (a target audience we're intending to reach) and has a special section dedicated to only distributing

Teen Comedies distributed 
by Universal 

independent films (which our film is). Also they are a well known company that have distributed other very successful films, not only that but films that share similar themes and genres to ours. Since Universal has never had a partnership with Zodiak Media (the production institution which EGA, our production company, operates under) before, and because it typically distributes "films developed by outside partners" (as it states in it's about section on it's website), distributing our film would probably only be a one off partnership deal. Universal would also want to and can distribute our film because of the genre we are as they've had past success and experience with distributing teen comedy films as you'll see in the examples to the left.

Another reason why Universal would distribute our film and do it properly because it has distributed and marketed for Pitch Perfect, a film with a similar genre to ours and similar age demographic for an audience, and was successful. That's the way most renowned distributors think.